On April 23 the Embassy of Argentina in Seoul held the "Malbec World Day 2014" with a professional wine tasting at the Hotel President which was attended by twelve Korean companies that are already importing Argentine wines.

The event was attended by 200 people, mostly wine experts, sommeliers and journalists along with a group of major customers of local companies.

New business opportunities were generated. The attendees agreed on the excellence of Argentine wines and valued its position in the local market as a wine of "high quality".