The Argentine Embassy in Seoul participated in Tea World Festival 2015, an annual fair that has the support of the Rural Development Administration and the Korean Ministry of Culture and Tourism.
The fair was held between July 9 and 12, 2015 in COEX.
The participation aimed to promote yerba mate in the Korean market.
With this intention, the Embassy organized mate tastings in collaboration with a local importer with good results in the promotion of this product, already incorporated in the Korean consumer habits.